Why is that!? A bio is an attempt to make a good first impression -- capture who you are, what you do and who you help; sound smart, wise and 'different'; add some zing and personality to your 2D website; summarize your background and qualifications; convey your legitimacy and credentials...
+gasps for air+
That's a LOT. It's too much! It will always feel inadequate -- because. it. is.
(PLUS, talking about ourselves, honestly and unabashedly, in a positive way, is REALLY not something folks like us have been taught or encouraged to do. It's bold, at best.)
>> so, why do bios still exist?
When choosing a coach, we want the dirt on who this person is. We want a sense of whether or not they're 'our people'. We're trying to get a feel for whether or not we want to work with them -- Can we trust them? Will they 'get' us?
We look for congruency, consistency, and resonance. We hope to spot any bullshit or shenanigans. The problem is, anyone can write a slick bio, or have one written for them. (Well, besides me apparently.)
As a leader and helper, I feel compelled to write a bio so you, dear reader, get to do all the above. I want you to know I'm legit.
>> You + I = let's do this instead
You're here because you wanna check me out, right? That's why we visit someone's 'About Me' page.
(or we do it to compare and torture ourselves...but please don't do that here, k?)